Leading innovation is not about getting people to follow you into the future,
it is about people to co-create with you.
– Linda A. Hill, Business Havard School
Time for the customer’s showcase!

The VOLKS L.A.B. cannot be adressed in detail here without revealing too much about the idea.



But to give you a feel for it, it’s an unprecedented customer experience that’s taking place on a whole new level.

And the gag is that it all happens in an „unfinished“ frame which increases the incredible experience of the customer and makes them an important part of the whole.

People will forget what you said. People will forget what you did. But people will never forget how you made them feel.

– Maya Angelou

The possibilities of interaction…

…and the total moments, the proverbial feeling of exciting moments, create a suction effect that makes the customer even forget that he is paying for it. He is a part of a movement!

He not only gets something on the outside like usual, that doesn’t makes him happy for long, he also feels it inside.

What you can buy ready-made has a disadvantage.

– Uwe Kokisch

(Doku ZDF, Wunderkinder)


For whom?

this expansive, evolving and vibrant concept is interesting for many areas e.g. location operators, investors, real estate companies, banks, funding agencies, catering companies, various brands, city tourism…

Something is being created here from which many can benefit together of all and the true, lasting joy of the customer.



It’s not about the individual people but about what arises in the middle from the friction.

– Jan Plewka, SELIG


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